I created an enormous variety of marketing emails throughout my time working at Las Iguanas, sending them out once and sometimes twice a week. I was generally given the topic of each email then I wrote the copy myself, using a friendly and engaging tone of voice. Design-wise, I experimented with a bit of everything over the years, including animation and video; in the main I simply aimed to keep them as eye-catching and interesting as possible, which proved successful as the emails generally performed well and had a higher-than-average click rate.

The marketing examples shown below are all fully image-based emails as we found more success with these, but I am also able to code HTML emails where required, in scenarios such as automated booking platform communications and post-visit feedback requests.